The Wisconsin State Fair
Success Story: My all-time favorite project, the creative pitch for Wisconsin's most coveted client. The Wisconsin State Fair is a highly visible campaign, super fun and provides unlimited creative potential. The Celtic Ad Agency was between creative directors, so I served as the creative director/designer/copywriter for the print campaign. The WI State Fair wanted to update their image from something akin to an old-fashioned barnyard dance to something avant garde yet down-to-earth. After weeks of hard work, including stuffing our entire proposal into a paper mache cow that we spent all night making, we won a 5 year contract.