Headline: The earth is 2/3 water. And we make the most of it. Or alternate headline: Move over Charlie Tuna there's a fresh fish in town.
Success Story: One of my first and best. This ad is still running after 14 years! The budget was very low, but I was still able to hire my friend to illustrate a tasty fish, a rainbow trout. It looks great now, but I kept asking him to make it look fatter, juicier, and to add a drop shadow.