Gardetto's Trade Magazine Ad
HEADLINE: At Gardetto's we've added a new twist to sour cream & onion
NOTE: This is one of the first ads that I art directed done in a very traditional style. The ad is so old that it is a low-resolution reproduction (back then it was the standard size) of a print ad (no digital version existed) that was shot using film (digital cameras did not have a good enough resolution or color gamut back then. In fact, digital photography was barely heard of). Nevertheless, the principles of good graphic design remain the same.
Can you imagine me sorthing through 5 bags of Gardetto's to find the most perfect pieces of pretzels and doodads— heroes — for the bowl?