What makes a good logo. Part 5.
Gestalt: The Parts and Pieces
Here is a logo designed for a floatation and relaxation spa, featuring sensory deprivation tanks. This logo both reads and "feels" float. A logo, or corporate identity, contains several parts: the logotype and the icon. Various parts are used for various purposes and at different sizes. If all the parts work well independently of each other, this is another clue that the logo has a strong identity that consumers will recognize instantly and from a mile away. Below the parts of this logo have been separated and resized.